EQ Journal

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Moneyball Movie

10 Things You Can Learn about Sports and Business from Moneyball What the Ottawa Senators did Right to Make the Playoffs 12 out of 13 Years Television’s Golden Age could be Ahead not Behind I am an Aaron Sorkin fan from his days writing A Few Good Men, The American President and, of course, The [...]

IOE, Institute of Entrepreneurs

IOE5100, Advanced Business Models Exploriem.org’s Institute of Entrepreneurs presents IOE5100, Advanced Business Models for Entrepreneurs, Intrapreneurs and Artpreneurs, an MBA level course (For available dates and times as well as more information, please contact: Ms. Theresia Scholtes, tscholtes @ exploriem.org or @tclsholtes) Come study with Prof Bruce, a leader in designing and building business models [...]

CV Writing

Writing a CV is not as easy as you might think. As the saying goes, the shorter the resumé, the more important the person. It is quite sufficient if you are POTUS, say, to just have the seal of the President of the United States of America with your full name underneath. That’s it, that’s [...]

Internet Pioneer Morphs Business Model to Include Kiosk Stores

(Portions of this article originally appeared in Ottawa Business Journal, March 5, 2012: http://www.obj.ca/Opinion/Bruce-Firestone-5444.) Rob Hall was into the Internet before there was one. In high school in the 1980s, he dabbled in web technology and was ready for the Internet revolution circa the early 1990s. I met him when he was a young man [...]

U of O Wes Nicol 2012 Business Plan Competition Winners

Ottawa (March 6, 2012) – FOR IMMEDIATE RELEASE Student entrepreneurs Alex Smith and Chris Spoke take first prize for their business plan for Liaise, a web and mobile platform that hosts interactive seminars and video chats, for a fee The Telfer School of Management and Exploriem.org are pleased to announce the winners of the University [...]

On Leadership (Continued)

(Prepared for Professor Matthew Archibald’s 4th year Seminar on Leadership Development: Friday March 9, 2012 from 1 to 3 pm in DMS 4140) For more on this subject, please refer to: Defining Leadership, http://www.eqjournal.org/?p=2668. Corporate Culture, http://www.eqjournal.org/?p=2656. The Entrepreneur Skill Set: A to Z, http://www.eqjournal.org/?p=1274. On Leadership, http://www.eqjournal.org/?p=1155. 10 Things that Entrepreneurs can Learn from [...]

Old Milwaukee Guerrilla Marketing

How can you outperform a $3.5 million Super Bowl commercial with a $700 to $1,500 North Platte, Nebraska TV buy and a ridiculously badly produced ad? That’s what’s possible in the 21st century via social media. Old Milwaukee aired a 30-second spot on NBC affiliate KNOP-TV 2 in one of the smallest markets in the [...]

MMB, Magic Marketing Button

(How Picture Inc can Develop a Sustainable Community Built Around its Redesigned Biz Model) If your enterprise cannot connect efficiently and cost effectively with customers and clients, you’re dead. This is the sine qua non of marketing. It also means that each enterprise (non-profits, charities, for-profits, even NGOs and gov’t departments) needs to have a [...]

Bundling

I think bundling is going to be a big factor in terms of leveraging entrepreneurial ventures in this century. For example, Lululemon Athletica not only sells active wear they also have Yoga classes in their stores. In essence, they are housing two complementary businesses under the same roof. But there is no reason why they [...]

70 Ways to Raise Bootstrap Capital

There are certainly hundreds or even thousands of clever techniques entrepreneurs and intrapreneurs are using to raise cheap/free capital, aka bootstrap capital. No list is ever going to be complete. But here is our summary of what people are doing these days to self-capitalize their new products/services/enterprises. If you would like to add to our [...]

How Do I Beat The Competition

Professor Carlisle Adams at the University of Ottawa’s Faculty of Engineering challenged me to train his second year class on how they can build world class enterprises in a tough competitive world and then sustain them. In an hour and a half no less. Case studies I use include: Rick Hunter’s Mont Cascade and Pro [...]

Learn from Failure

T.C. Transitus Communications Inc. Case Study Introduction Unfortunately it is often true you can learn more from failure than you can from success. This was true of the Starflyer and it was true of Transitus as well. Just as the Starflyer was a can’t-miss idea of mine from the 1980s, Transitus was a can’t-miss idea [...]