EQ Journal

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County of Renfrew Reborn

Here are the slides from a talk on economic renewal that I am giving for the County of Renfrew on Monday September 17, 2012 at 10 am at the Best Western Renfrew Inn and Conference Centre. The challenges facing the county are not unlike small towns elsewhere in rural Ontario and, for that matter, in [...]

Artifex Schedule and Script

How to Plan and Execute an Event Here is the schedule and script from the First Annual Artifex, Professional Artist Gala held at the National Gallery of Canada on June 20, 2012. This shows the level of detail you need to put into planning any event and, even then, things can and will go wrong. [...]

Bechdel Movie Test

This is a simple test for films (and books) that is harder to pass than you might think at first blush. /bech•del test/ n. 1. The film (or book, Ed.) has to have at least two [named] women characters in it, 2. Who talk to each other, 3. About something besides a man. http://bechdeltest.com/ Janak [...]

How, Why and Whether to Write a Media Release

Understanding the simple arithmetic of how blogs, Twitter, FB, Digg, Reddit and YouTube are cratering mainstream media In case you missed it, I added Exploriem.org’s media release about 2012 Bootstrap Awards winners to this blog. See below. Writing media releases is tricky to do and these days many people are saying that they are less [...]

Old Milwaukee Guerrilla Marketing

How can you outperform a $3.5 million Super Bowl commercial with a $700 to $1,500 North Platte, Nebraska TV buy and a ridiculously badly produced ad? That’s what’s possible in the 21st century via social media. Old Milwaukee aired a 30-second spot on NBC affiliate KNOP-TV 2 in one of the smallest markets in the [...]

MMB, Magic Marketing Button

(How Picture Inc can Develop a Sustainable Community Built Around its Redesigned Biz Model) If your enterprise cannot connect efficiently and cost effectively with customers and clients, you’re dead. This is the sine qua non of marketing. It also means that each enterprise (non-profits, charities, for-profits, even NGOs and gov’t departments) needs to have a [...]

More About Curation

(Curating Sweden: http://www.eqjournal.org/?p=2995) (Profession to Watch for in the 21st Century: Curator: http://www.eqjournal.org/?p=487) The proliferation of information in the last Century and this one is beyond belief. In 2008 alone, 487 million gigabytes were added to the collection of digital information world-wide according to an IDC study: As the Economy Contracts, the Digital Universe Expands, [...]

Institute of Entrepreneurs

Introduction Exploriem.org is launching the Institute of Entrepreneurs (IOE) this year. Why? To bring advanced research, education and mentoring to student entrepreneurs and intrapreneurs from self-capitalized and forward-looking enterprises across Canada and around the world. IOE provides access to research, education and a network of high achievers that you just can’t get anywhere else. The [...]

Building Your Newsletter List

Managing Your List/Creating Interesting Content using Co-branding/Tracking Metrics Recently, former student and now marketing director of fast-growing selectstartstudios.com Jennifer Butson asked my advice on how to get their newsletter off the ground. Currently, they have about 30 subscribers but need somewhere around 200. Here’s what Jen had to say: “We’re trying to build up our [...]

Curating Sweden

I read today on http://mashable.com/2011/12/16/sweden-twitter-acount that: ‘Sweden’s people have officially taken over the @sweden Twitter account — and with the blessing of the Swedish government. One Swedish citizen will control the handle each week, tweeting about whatever they’d like, as part of a new project called Curators of Sweden. “No one owns the brand of [...]

Bootstrapping Myself to a Vancouver Condo

(Guest article by Jennifer Schweers, Founder, urbanlensphotography.ca) I was in my last year of University, in my final semester, when by chance I signed up for a course on Entrepreneurship given by Prof Bruce. While I had some interest in it, I was mostly looking for a JOB with an important title when I finished [...]

What is Your Email Address Book Worth?

The short answer is: ‘I don’t know.’ But recently published figures (Bloomberg Businessweek, Oct. 2, 2011) give us a clue. LivingSocial recently offered $20 worth of goods (via their coupon service) that can be redeemed at Whole Foods for $10. But wait, they’re paying an estimated $18 to $20 for each coupon* so they’re taking [...]