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Archive for the 'Co-branding' Category

Ottawa Sports Hall of Fame Acceptance Speech

( Bootstrap Capital andBootstrap Entrepreneurs-- Case Studies andCo-branding andEntrepreneur Skill Set andEvents andFinancing andFranchise and Concession andGoal Setting andGuerrilla Marketing andLeadership andNegative Cost Marketing andOttawa Senators andPolitical Economy andPre-selling, Finding New Clients, Keeping Existing Ones andRules? There are no rules in entrepreneurship. andSell andSports andTraffic and Transportation andUrban Design andValue Differentiation and 'Pixie Dust' )

By: Bruce M Firestone, Founder, Ottawa Senators Date: June 6, 2012 Thank you for inviting me here tonight. I can’t tell you how excited I am to be here with my family, friends, colleagues, Sens fans and executives as well as Board of Directors from the Ottawa Sports Hall of Fame. I got word that [...]

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How did Ross Video Experience 21 Consecutive Years of Growth?

( 25 Steps to Business Success andAsymmetric Information andBootstrap Capital andBootstrap Entrepreneurs-- Case Studies andBranding andBuild and Hold andBusiness Models andCo-branding andCo-opetition andCorporate Culture andCreativity and Value andCustomer Service andDifferentiated Value andFranchise and Concession andFuture Vision and Technology andGadgets and Gizmos andHuman Resources andIntellectual Property andMarketing andMedia andSell andValue Differentiation and 'Pixie Dust' andValue Proposition )

(Portions of this article originally appeared in Ottawa Business Journal, March 30, 2012: http://www.obj.ca/Opinion/Bruce-Firestone-5444.) The sky is falling, the sky is… Many observers of Ottawa’s tech scene seem to think it’s the end of Silicon Valley North but try telling that to David Ross, 90% owner of Ross Video. The other 10% is owned by [...]

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MMB, Magic Marketing Button

( 25 Steps to Business Success andAsymmetric Information andBusiness Models andCo-branding andCo-opetition andCompetition andCorporate Culture andCustomer Service andGTBMR andGuerrilla Marketing andMarketing andPre-selling, Finding New Clients, Keeping Existing Ones andProduct Management andRules? There are no rules in entrepreneurship. andSocial Marketing andSocial Media andSponsorship andUser Experience andValue Differentiation and 'Pixie Dust' andValue Proposition )

(How Picture Inc can Develop a Sustainable Community Built Around its Redesigned Biz Model) If your enterprise cannot connect efficiently and cost effectively with customers and clients, you’re dead. This is the sine qua non of marketing. It also means that each enterprise (non-profits, charities, for-profits, even NGOs and gov’t departments) needs to have a [...]

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Bundling

( 25 Steps to Business Success andBootstrap Capital andBootstrap Entrepreneurs-- Case Studies andBusiness Models andCo-branding andCo-opetition andCompetition andCorporate Culture andCourses andCreativity and Value andCustomer Service andDifferentiated Value andEntrepreneur Skill Set andFranchise and Concession andFuture Vision and Technology andInternet-- the Internet is Eating a Hole in the Global andIntrapreneurs and Intrapreneurship andLeasing andLeverage andMarketing andNegative Cost Marketing andProduct Management andProductivity andRules? There are no rules in entrepreneurship. andSponsorship andValue Differentiation and 'Pixie Dust' andValue Proposition )

I think bundling is going to be a big factor in terms of leveraging entrepreneurial ventures in this century. For example, Lululemon Athletica not only sells active wear they also have Yoga classes in their stores. In essence, they are housing two complementary businesses under the same roof. But there is no reason why they [...]

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