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Archive for the 'Advertising' Category

Big Video Shout Out to Brevis Gallery Artists & Artifex Sponsors

( Advertising andArt and Architecture andArtifex andArtpreneur andBranding andEducation andEntertainment andEvents andExploriem andFilm andFuture Vision and Technology andIntellectual Property andLivable Cities and Neo-Urbanism andMusic andNot-For-Profits andPartners andPolitical Economy andPublishing andQuantum Entity andRadio andSponsorship andStory Telling andTelevision andThought Experiment andValue Proposition andWriting, Research and Experimentation )

Plus Introduction to Generation Q, Film by prototypeD.org Plus Introduction to Quantum Entity Trilogy How diverse, sustainable, interesting and vibrant a place would Ottawa be or any city if every one of our artists went on an Atlas Shrugged-inspired strike forever? We want to thank each of our Brevis Gallery Artists and our sponsors for [...]

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Great Art

( 25 Steps to Business Success andAdvertising andArt and Architecture andArtpreneur andAsymmetric Information andBranding andCorporate Culture andCreativity and Value andDifferentiated Value andEducation andEntrepreneur Skill Set andFranchise and Concession andFuture Vision and Technology andGoal Setting andIntrapreneurs and Intrapreneurship andJokes (General Audiences) andLeverage andPixie Dust andPolitical Economy andProduct Management andQuantum Entity andRules? There are no rules in entrepreneurship. andThought Experiment andUser Experience andValue Differentiation and 'Pixie Dust' andValue Proposition andVenn Diagrams andWhy Businesses Fail )

At TIFF (Toronto International Film Festival) 2011, U2′s Bono made an offhand, almost throwaway comment that stopped me in my tracks. He said something like this: ‘The difference between good, maybe even very good art and great art is HUGE.‘ Entrepreneurs, intrapreneurs and artpreneurs would do well to keep this in mind. Steve Jobs was [...]

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CV Writing (Part 2)

( 25 Steps to Business Success andAdvertising andBranding andCV/Resumé andDifferentiated Value andEntrepreneur Skill Set andFranchise and Concession andGuerrilla Marketing andIntellectual Property andMarketing andPersonal Business for Life, PB4L andPolitical Economy andProduct Management andValue Differentiation and 'Pixie Dust' andValue Proposition andWriting, Research and Experimentation )

Writing a CV is not as easy as you might think. As the saying goes, the shorter the resumé, the more important the person. It’s all part of building your personal brand which is incredibly important to entrepreneurs, intrapreneurs and artpreneurs. Marketing (i.e., writing/creating your CV) creates a personal brand (for you) which creates trust [...]

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How, Why and Whether to Write a Media Release

( Advertising andAsymmetric Information andAwards andBranding andCorporate Culture andData Storage andGuerrilla Marketing andIntellectual Property andMedia andPolitical Economy andProduct Management andRules? There are no rules in entrepreneurship. andSocial Marketing andSocial Media )

Understanding the simple arithmetic of how blogs, Twitter, FB, Digg, Reddit and YouTube are cratering mainstream media In case you missed it, I added Exploriem.org’s media release about 2012 Bootstrap Awards winners to this blog. See below. Writing media releases is tricky to do and these days many people are saying that they are less [...]

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Old Milwaukee Guerrilla Marketing

( 25 Steps to Business Success andAdvertising andBootstrap Entrepreneurs-- Case Studies andBranding andCompetition andCreativity and Value andGuerrilla Marketing andMedia andProduct Management andRules? There are no rules in entrepreneurship. andSocial Media )

How can you outperform a $3.5 million Super Bowl commercial with a $700 to $1,500 North Platte, Nebraska TV buy and a ridiculously badly produced ad? That’s what’s possible in the 21st century via social media. Old Milwaukee aired a 30-second spot on NBC affiliate KNOP-TV 2 in one of the smallest markets in the [...]

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