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Archive for the 'Guerrilla Marketing Research' Category

IOE, Institute of Entrepreneurs

( 25 Steps to Business Success andAwards andBootstrap Entrepreneurs-- Case Studies andBusiness Models andCash Conversion Cycle andCompetition andCorporate Culture andCreativity and Value andCreditor Proofing andEducation andElevator Pitch andEntrepreneur Skill Set andEthics andFranchise and Concession andFuture Vision and Technology andGoal Setting andGuerrilla Marketing andGuerrilla Marketing Research andInstitute of Entrepreneurs andIntellectual Property andInternet-- the Internet is Eating a Hole in the Global andIntrapreneurs and Intrapreneurship andInvesting andIOE andIRR andLaunch Clients andLeadership andLeverage andMentoring andNegative Cost Marketing andPersonal Business for Life, PB4L andPolitical Economy andPre-selling, Finding New Clients, Keeping Existing Ones andProduct Management andRules? There are no rules in entrepreneurship. andSpreadsheet Use andValue Differentiation and 'Pixie Dust' andWhy Businesses Fail )

IOE5100, Advanced Business Models Exploriem.org’s Institute of Entrepreneurs presents IOE5100, Advanced Business Models for Entrepreneurs, Intrapreneurs and Artpreneurs, an MBA level course (For available dates and times as well as more information, please contact: Ms. Theresia Scholtes, tscholtes @ exploriem.org or @tclsholtes) Come study with Prof Bruce, a leader in designing and building business models [...]

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Institute of Entrepreneurs

( 25 Steps to Business Success andBootstrap Entrepreneurs-- Case Studies andBusiness Models andCash Conversion Cycle andCourses andCreativity and Value andCreditor Proofing andCustomer Service andDifferentiated Value andElevator Pitch andEntrepreneur Skill Set andEthics andFinancing andFranchise and Concession andGTBMR andGuerrilla Marketing andGuerrilla Marketing Research andInstitute of Entrepreneurs andIntellectual Property andInternet-- the Internet is Eating a Hole in the Global andIntrapreneurs and Intrapreneurship andIRR andLaunch Clients andLeadership andMarketing andMentoring andNegative Cost Value Proposition andNot-For-Profits andPersonal Business for Life, PB4L andPixie Dust andPre-selling, Finding New Clients, Keeping Existing Ones andPricing is an Art andProduct Management andRules? There are no rules in entrepreneurship. andSell andSocial Marketing andSocial Media andSponsorship andSpreadsheet Use andValue Differentiation and 'Pixie Dust' andValue Proposition andWhy Businesses Fail )

Introduction Exploriem.org is launching the Institute of Entrepreneurs (IOE) this year. Why? To bring advanced research, education and mentoring to student entrepreneurs and intrapreneurs from self-capitalized and forward-looking enterprises across Canada and around the world. IOE provides access to research, education and a network of high achievers that you just can’t get anywhere else. The [...]

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Magic Marketing Button, MMB

( 25 Steps to Business Success andBranding andBusiness Models andCustomer Service andDifferentiated Value andFranchise and Concession andGuerrilla Marketing andGuerrilla Marketing Research andInternet-- the Internet is Eating a Hole in the Global andMarketing andNot-For-Profits andProduct Management andSell andSocial Marketing andValue Differentiation and 'Pixie Dust' andValue Proposition )

(Examples from the Mini Storage Industry, a Specialty Camera Manufacturer and an Internet e-Commerce Platform, Shopify.com) If your enterprise cannot connect efficiently and cost effectively with customers and clients, you’re dead. This is the sine qua non of marketing. It also means that each enterprise (non-profits, charities, for-profits, even NGOs and gov’t departments) needs to [...]

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Show a Little Humility

( 25 Steps to Business Success andAsymmetric Information andEthics andFuture Vision and Technology andGuerrilla Marketing andGuerrilla Marketing Research andIntellectual Property andJokes (General Audiences) andMarketing andThought Experiment andVenn Diagrams andWriting, Research and Experimentation )

I was thinking the other day about how fiendishly complex the ecology of this planet is. It reminded me again of why it is important for humans to be a bit humble in the face of many unknowns. Just when we think experts have a thing figured out, new evidence appears that upsets accepted wisdom. [...]

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Guerrilla Marketing Basics

( Creativity and Value andEthics andGuerrilla Marketing andGuerrilla Marketing Research andInternet-- the Internet is Eating a Hole in the Global andLeverage andLitigation andSocial Marketing andValue Proposition )

Introduction Guerrilla marketing (GM) is just another term for ‘smart marketing’. The unofficial credo for civil engineers is: “Do for a dollar what any fool could do for two.” The guerrilla marketer is really similar—someone who uses leverage to efficiently and effectively get the enterprise’s message out there either by way of media attention (aka, [...]

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How to Measure the Value of Earned Media (Guerrilla Marketing, GM)

( Branding andCreativity and Value andGuerrilla Marketing andGuerrilla Marketing Research andSocial Marketing )

The Québec-based founder of a high profile, world spanning entertainment colossus hired a PR firm to calculate the value of his recent junket off planet. (He spent 11 days at the ISS after blasting off from the Russian spaceport at Baikonur.) The trip cost him $35 million USD but generated $592,425,679 in terms of earned [...]

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Guerrilla Marketing Research

( 25 Steps to Business Success andAffordable Housing andEthics andGuerrilla Marketing Research andHome Building andPricing is an Art andRules? There are no rules in entrepreneurship. )

A question came up today at work—what would new residential two-bedroom units being built in the west end of Ottawa rent for—the property manager said $900 per month and the REALTOR said $1,100 per month. Who is right and how to test it? The subject property is on a Main Street which is both good [...]

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