EQ Journal

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Things Every Tech Startup Needs to Know about Business Models

By Bruce M Firestone, B Eng (Civil), M Eng-Sci, PhD Abstract The Business Model is supplanting the Business Plan in many organizations. It not only describes the complete business ecosystem, it is a mechanism to discover profitable new relationships amongst stakeholder groups. The Business Model is more resilient than a plan and harder for competitors [...]

Ottawa Sports Hall of Fame Acceptance Speech

By: Bruce M Firestone, Founder, Ottawa Senators Date: June 6, 2012 Thank you for inviting me here tonight. I can’t tell you how excited I am to be here with my family, friends, colleagues, Sens fans and executives as well as Board of Directors from the Ottawa Sports Hall of Fame. I got word that [...]

Carp Road Corridor Business Improvement Area

We have in Ottawa a BIA (Business Improvement Area) focused on improving the Carp Road corridor. It’s an important stretch of road connecting the fast growing suburb of Stittsville and the historic Village of Carp. It is a mostly rural area but there are municipal services at both ends but not along much of the [...]

CV Writing (Part 2)

Writing a CV is not as easy as you might think. As the saying goes, the shorter the resumé, the more important the person. It’s all part of building your personal brand which is incredibly important to entrepreneurs, intrapreneurs and artpreneurs. Marketing (i.e., writing/creating your CV) creates a personal brand (for you) which creates trust [...]

IOE, Institute of Entrepreneurs

IOE5100, Advanced Business Models Exploriem.org’s Institute of Entrepreneurs presents IOE5100, Advanced Business Models for Entrepreneurs, Intrapreneurs and Artpreneurs, an MBA level course (For available dates and times as well as more information, please contact: Ms. Theresia Scholtes, tscholtes @ exploriem.org or @tclsholtes) Come study with Prof Bruce, a leader in designing and building business models [...]

How, Why and Whether to Write a Media Release

Understanding the simple arithmetic of how blogs, Twitter, FB, Digg, Reddit and YouTube are cratering mainstream media In case you missed it, I added Exploriem.org’s media release about 2012 Bootstrap Awards winners to this blog. See below. Writing media releases is tricky to do and these days many people are saying that they are less [...]

Old Milwaukee Guerrilla Marketing

How can you outperform a $3.5 million Super Bowl commercial with a $700 to $1,500 North Platte, Nebraska TV buy and a ridiculously badly produced ad? That’s what’s possible in the 21st century via social media. Old Milwaukee aired a 30-second spot on NBC affiliate KNOP-TV 2 in one of the smallest markets in the [...]

MMB, Magic Marketing Button

(How Picture Inc can Develop a Sustainable Community Built Around its Redesigned Biz Model) If your enterprise cannot connect efficiently and cost effectively with customers and clients, you’re dead. This is the sine qua non of marketing. It also means that each enterprise (non-profits, charities, for-profits, even NGOs and gov’t departments) needs to have a [...]

70 Ways to Raise Bootstrap Capital

There are certainly hundreds or even thousands of clever techniques entrepreneurs and intrapreneurs are using to raise cheap/free capital, aka bootstrap capital. No list is ever going to be complete. But here is our summary of what people are doing these days to self-capitalize their new products/services/enterprises. If you would like to add to our [...]

Institute of Entrepreneurs

Introduction Exploriem.org is launching the Institute of Entrepreneurs (IOE) this year. Why? To bring advanced research, education and mentoring to student entrepreneurs and intrapreneurs from self-capitalized and forward-looking enterprises across Canada and around the world. IOE provides access to research, education and a network of high achievers that you just can’t get anywhere else. The [...]

Loose Button’s Business Model

[The biz model discussed below was developed by Loose Button Founders Ray Cao and Aditya Shah. What they are building based on it is truly an amazing story. It's a very well thought out model and demonstrates a lot of the principles of GTBMR, Get the Biz Model Right. After review, we added two new [...]

Negative Cost Marketing

Negative Cost Marketing (NCM) is all about getting other people to pay some or all of your marketing costs, in effect, turning your marketing function from a cost centre into a profit centre. NCM is a specific form of Guerrilla Marketing*. The 1964 Tribute Band (Beatles) does this with an ingenious promotion during concerts. They [...]