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Archive for the 'Negative Cost Value Proposition' Category

Negative Cost Selling Solar Arrays

( Bootstrap Capital andBootstrap Entrepreneurs-- Case Studies andCreativity and Value andDifferentiated Value andEntrepreneur Skill Set andEnvironmentalism andFinancing andFuture Vision and Technology andGoal Setting andInvesting andLivable Cities and Neo-Urbanism andNegative Cost Marketing andNegative Cost Value Proposition andPre-selling, Finding New Clients, Keeping Existing Ones andProduct Management andSell andValue Differentiation and 'Pixie Dust' andValue Proposition )

School Board Pays Negative Cost for new Solar Panel Installations Rex Parris, Mayor of Lancaster, California doesn’t like to lose. It must come from his class-action lawyer background where he won almost $1 billion in claims for his clients and himself. Three years ago he decided to make the city where the sun (almost) always [...]

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Finding Bootstrap Capital Where You Least Expect It

( Asymmetric Information andBootstrap Capital andBootstrap Entrepreneurs-- Case Studies andCap Rate andEntrepreneur Skill Set andFinancing andFranchise and Concession andIntrapreneurs and Intrapreneurship andIRR andLeasing andLeverage andNegative Cost Value Proposition andNo Money Down Real Estate Investing andPricing is an Art andRules? There are no rules in entrepreneurship. andSpreadsheet Use andValue Proposition andWhy Invest in Real Estate )

(How one company made $800,000 from their below market office lease) Entrepreneurs and intrapreneurs work their magic every time they launch a new company/product or service with little or no funding. They’re amazingly good at finding niche opportunities and exploiting them to raise cash. Here’s one I learned from Rod Bryden who was on the [...]

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Bootstrapping Your Own ETA Business

( Bootstrap Capital andBootstrap Entrepreneurs-- Case Studies andBuild and Hold andBusiness Models andFinancing andHome Building andInvesting andIRR andLeverage andNegative Cost Marketing andNegative Cost Value Proposition andNo Money Down Real Estate Investing andPersonal Business for Life, PB4L andPixie Dust andRules? There are no rules in entrepreneurship. andWhy Invest in Real Estate )

(Executive Travel Apartments Are Not Subject to RTA, Residential Tenancy Agreement) (Reducing Capital Requirements for Startups) A former student recently introduced me a new form of Bootstrap Capital, or at least, one I hadn’t considered before. It seems obvious to me now but I think it takes some creativity to apply it to any business [...]

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How Do I Beat The Competition

( 25 Steps to Business Success andBootstrap Capital andBootstrap Entrepreneurs-- Case Studies andBusiness Models andCompetition andCorporate Culture andCustomer Service andDifferentiated Value andEntrepreneur Skill Set andFranchise and Concession andInternet-- the Internet is Eating a Hole in the Global andMarketing andMentoring andNegative Cost Marketing andNegative Cost Value Proposition andNot-For-Profits andPersonal Business for Life, PB4L andPixie Dust andPolitical Economy andPre-selling, Finding New Clients, Keeping Existing Ones andPricing is an Art andProduct Management andRules? There are no rules in entrepreneurship. andSell andValue Differentiation and 'Pixie Dust' andValue Proposition )

Professor Carlisle Adams at the University of Ottawa’s Faculty of Engineering challenged me to train his second year class on how they can build world class enterprises in a tough competitive world and then sustain them. In an hour and a half no less. Case studies I use include: Rick Hunter’s Mont Cascade and Pro [...]

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Institute of Entrepreneurs

( 25 Steps to Business Success andBootstrap Entrepreneurs-- Case Studies andBusiness Models andCash Conversion Cycle andCourses andCreativity and Value andCreditor Proofing andCustomer Service andDifferentiated Value andElevator Pitch andEntrepreneur Skill Set andEthics andFinancing andFranchise and Concession andGTBMR andGuerrilla Marketing andGuerrilla Marketing Research andInstitute of Entrepreneurs andIntellectual Property andInternet-- the Internet is Eating a Hole in the Global andIntrapreneurs and Intrapreneurship andIRR andLaunch Clients andLeadership andMarketing andMentoring andNegative Cost Value Proposition andNot-For-Profits andPersonal Business for Life, PB4L andPixie Dust andPre-selling, Finding New Clients, Keeping Existing Ones andPricing is an Art andProduct Management andRules? There are no rules in entrepreneurship. andSell andSocial Marketing andSocial Media andSponsorship andSpreadsheet Use andValue Differentiation and 'Pixie Dust' andValue Proposition andWhy Businesses Fail )

Introduction Exploriem.org is launching the Institute of Entrepreneurs (IOE) this year. Why? To bring advanced research, education and mentoring to student entrepreneurs and intrapreneurs from self-capitalized and forward-looking enterprises across Canada and around the world. IOE provides access to research, education and a network of high achievers that you just can’t get anywhere else. The [...]

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Case Study: Digicel’s Decision to Enter Haiti Cell Phone Market

( 25 Steps to Business Success andBootstrap Capital andBootstrap Entrepreneurs-- Case Studies andBusiness Models andCash Conversion Cycle andCollections andDevelopment Economics and Entrepreneurship andDifferentiated Value andEntrepreneur Skill Set andEthics andFranchise and Concession andGTBMR andInvesting andLeverage andLivable Cities and Neo-Urbanism andMarketing andNegative Cost Value Proposition andNot-For-Profits andPolitical Economy andPre-selling, Finding New Clients, Keeping Existing Ones andPricing is an Art andRules? There are no rules in entrepreneurship. andSocial Marketing andUser Experience andValue Differentiation and 'Pixie Dust' andWriting, Research and Experimentation )

(Undergrad Mid Term Exam) I reproduce below a case study we did on Digicel’s decision to enter the cell phone market in Haiti. It was a controversial decision by Digicel CEO Denis O’Brien to go into Haiti, by far the poorest country in the western hemisphere. Digicel already had 11 million customers in 32 other [...]

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Loose Button’s Business Model

( 25 Steps to Business Success andBootstrap Capital andBootstrap Entrepreneurs-- Case Studies andBranding andBuild and Hold andBusiness Models andCreativity and Value andCustomer Service andDifferentiated Value andFinancing andFranchise and Concession andGadgets and Gizmos andGTBMR andGuerrilla Marketing andInternet-- the Internet is Eating a Hole in the Global andLeverage andMarketing andNegative Cost Value Proposition andPersonal Business for Life, PB4L andPixie Dust andPre-selling, Finding New Clients, Keeping Existing Ones andProduct Management andRules? There are no rules in entrepreneurship. andSocial Marketing andSocial Media andSponsorship andUser Experience andValue Differentiation and 'Pixie Dust' andValue Proposition )

[The biz model discussed below was developed by Loose Button Founders Ray Cao and Aditya Shah. What they are building based on it is truly an amazing story. It's a very well thought out model and demonstrates a lot of the principles of GTBMR, Get the Biz Model Right. After review, we added two new [...]

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Phoenix-like Rise of Woman-Owned Tech Business

( 25 Steps to Business Success andBusiness Models andDifferentiated Value andNegative Cost Value Proposition andValue Proposition andWork/Life Balance )

(This article originally appeared in Ottawa Business Journal, September 2011) Jennifer MacKinnon started Fenix Solutuions (now an Open Source design shop) in 2001 after the Montreal-based tech company she was working for decided to pull out of the Ottawa market. She asked herself: “Why not do it on my own?” So she did. Jennifer MacKinnon, [...]

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Negative Cost Marketing

( 25 Steps to Business Success andBranding andBusiness Models andCo-opetition andFranchise and Concession andGuerrilla Marketing andIntrapreneurs and Intrapreneurship andLeverage andMarketing andNegative Cost Value Proposition andProduct Management andRules? There are no rules in entrepreneurship. andSponsorship andSports andUser Experience )

Negative Cost Marketing (NCM) is all about getting other people to pay some or all of your marketing costs, in effect, turning your marketing function from a cost centre into a profit centre. NCM is a specific form of Guerrilla Marketing*. The 1964 Tribute Band (Beatles) does this with an ingenious promotion during concerts. They [...]

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Negative Cost Selling a Mobile App

( Asymmetric Information andBootstrap Entrepreneurs-- Case Studies andBranding andBuild and Hold andBusiness Models andCreativity and Value andFinancing andFranchise and Concession andHuman Resources andIntellectual Property andInternet-- the Internet is Eating a Hole in the Global andLaunch Clients andLeasing andLeverage andMarketing andNegative Cost Value Proposition andNot-For-Profits andPersonal Business for Life, PB4L andPixie Dust andPricing is an Art andRules? There are no rules in entrepreneurship. andSell andSocial Marketing andSocial Media andSponsorship andUser Experience andValue Differentiation and 'Pixie Dust' andValue Proposition )

Put Leverage in Your Biz Model What’s the most common reason a municipality or non-profit turns down a project? “We don’t have the budget for that!” There was a time not too long ago (circa post WWII) when municipalities thought of things like roads, sewers, power lines and water mains as investments; today, they think [...]

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NutriChem Compounding Pharmacy and Clinic

( Asymmetric Information andBusiness Models andCustomer Service andFranchise and Concession andIntellectual Property andMarketing andNegative Cost Value Proposition andNot-For-Profits andPixie Dust andSell andValue Differentiation and 'Pixie Dust' andValue Proposition )

Business models have come a long way. NutriChem, a local Ottawa pharmacy, has added a biochemical lab to their pharmacy where they can custom-make natural hormones and other products either specified by doctors in their building or by a diagnosis they do themselves for you. These hormones, mostly for women, can be topically applied and [...]

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How to Get Sponsors For Practically Anything

( Business Models andCo-opetition andLaunch Clients andNegative Cost Value Proposition andNot-For-Profits andSell andSocial Marketing andSponsorship )

How to Find Launch Clients Useful Co-opetition Strategic Investors Social Norms v Commercial Ones For entrepreneurs and intrapreneurs working with NGOs, Not-For-Profits and Charities, getting sponsors is always top of mind. But I have found that you can get sponsors for practically anything. When I worked with the NHL’s Ottawa Senators, a (hopefully) for-profit business, [...]

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