Loading

Category

Archive for the 'CPM' Category

What is Your Email Address Book Worth?

( CPM andEthics andFranchise and Concession andFuture Vision and Technology andGoal Setting andMarketing andPre-selling, Finding New Clients, Keeping Existing Ones andPricing is an Art andSocial Media )

The short answer is: ‘I don’t know.’ But recently published figures (Bloomberg Businessweek, Oct. 2, 2011) give us a clue. LivingSocial recently offered $20 worth of goods (via their coupon service) that can be redeemed at Whole Foods for $10. But wait, they’re paying an estimated $18 to $20 for each coupon* so they’re taking [...]

(to view associated entry please click here)

Concept Planning, Functional Programming & Critical Path Methodology

( CPM andCreativity and Value andDesign Economics andDifferentiated Value andLivable Cities and Neo-Urbanism andNIMBY andProduct Management andUrban Design )

For Product Managers The Basics Steve Jobs at Apple is a minimalist: he believes that the most important things you do are the things you decide not to do. He is a great believer in design and in perfecting the user experience. His lodestone is to start a product design from the users’ POV and [...]

(to view associated entry please click here)

ROI is Measured in Terms of CPMs and Engagement

( Bootstrap Capital andCPM andCustomer Service andFinancing andMarketing andSocial Marketing andSponsorship andValue Proposition )

In an essay titled How to Measure the Value of Earned Media (http://www.eqjournalblog.com/?p=508), I looked at ways to measure Return on Investment (ROI) using a conventional methodology—CPM, Cost Per Thousand. Ryan Anderson, one of Canada’s leading experts on social media mentioned that I was underestimating the value of guerrilla marketing if I only looked at [...]

(to view associated entry please click here)