EQ Journal

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Product Managers and Decoy Pricing

Manpacks and the Tipping Point

(This article first appeared in Ottawa Business Journal, http://www.obj.ca/Opinion/Bruce-Firestone-5444) Manpacks Co-Founder, Andrew Draper, recently visited the Telfer School of Management to give a lecture in our continuing Magic from a Hat series. Anyone who starts a company with the following tagline (and a favicon that uses a pair of men’s briefs) is bound to be [...]

Negative Cost Selling a Mobile App

Put Leverage in Your Biz Model What’s the most common reason a municipality or non-profit turns down a project? “We don’t have the budget for that!” There was a time not too long ago (circa post WWII) when municipalities thought of things like roads, sewers, power lines and water mains as investments; today, they think [...]

Social Nation

A Review of Social Nation by Barry Libert, John Wiley & Sons, NJ, 2010 [A Primer on Twitter: see Postscript below.] I recently read a promotional copy of Social Nation, a new book by Barry Libert. Libert makes a living at this—his Mzinga.com provides cloud-based, social networking software solutions for enterprises. The book is basically [...]

Best Homes 4 U

Create a Virtual Homebuilder, Please In 2000, in a speech to the Indo-Canada Chamber of Commerce on Parliament Hill, I tried to get Ottawa-area home builders to create a Virtual Homebuilder but failed; this is a very conservative industry. Here is what I had in mind: -put their available lots and designs online in a [...]

Advertising Agencies and Web 3.0

A Charitable Foundation’s Website Revamp So, first of all, what does a web 3.0 website look like and do? Well, it is almost certainly going to incorporate some or all of the functionality that I described in Nine Things that You Can Do for the First Time In Recorded History Because of the Internet (http://www.eqjournalblog.com/?p=1609) [...]

One-Sigma Business Processes

“Those mundane and tedious little things that, when done exactly right, with the right kind of attention and intention, form in their aggregate a distinctive essence, an evanescent quality that distinguishes every great business you’ve ever done business with from its more mediocre counterparts whose owners are satisfied to simply get through the day,” Michael [...]

Authenticity in Core Values

I found Amazon CEO Jeff Bezos’ insights (which he shares with us on YouTube) about their recent acquisition of online shoe store Zappos.com to be highly valuable advice for new enterprises. In fact, I found his five points to be more authentic and perhaps more important than the ten core values of the company he [...]

Social Media—Blah, Blah, Blah

Many people feel today that you have integrated social media into your Biz Model because you happen to have a Facebook group or you are on Twitter or you have a blog. To me, this is outbound social media and it is a bit hum drum today. After all, anybody can do it. The air [...]