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Archive for the 'GTBMR' Category

Internet Pioneer Morphs Business Model to Include Kiosk Stores

( 25 Steps to Business Success andAsymmetric Information andBootstrap Entrepreneurs-- Case Studies andBuild and Hold andBusiness Models andCompetition andCustomer Service andDifferentiated Value andFranchise and Concession andGTBMR andInternet-- the Internet is Eating a Hole in the Global andPersonal Business for Life, PB4L andPixie Dust andValue Differentiation and 'Pixie Dust' andValue Proposition )

(Portions of this article originally appeared in Ottawa Business Journal, March 5, 2012: http://www.obj.ca/Opinion/Bruce-Firestone-5444.) Rob Hall was into the Internet before there was one. In high school in the 1980s, he dabbled in web technology and was ready for the Internet revolution circa the early 1990s. I met him when he was a young man [...]

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MMB, Magic Marketing Button

( 25 Steps to Business Success andAsymmetric Information andBusiness Models andCo-branding andCo-opetition andCompetition andCorporate Culture andCustomer Service andGTBMR andGuerrilla Marketing andMarketing andPre-selling, Finding New Clients, Keeping Existing Ones andProduct Management andRules? There are no rules in entrepreneurship. andSocial Marketing andSocial Media andSponsorship andUser Experience andValue Differentiation and 'Pixie Dust' andValue Proposition )

(How Picture Inc can Develop a Sustainable Community Built Around its Redesigned Biz Model) If your enterprise cannot connect efficiently and cost effectively with customers and clients, you’re dead. This is the sine qua non of marketing. It also means that each enterprise (non-profits, charities, for-profits, even NGOs and gov’t departments) needs to have a [...]

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Institute of Entrepreneurs

( 25 Steps to Business Success andBootstrap Entrepreneurs-- Case Studies andBusiness Models andCash Conversion Cycle andCourses andCreativity and Value andCreditor Proofing andCustomer Service andDifferentiated Value andElevator Pitch andEntrepreneur Skill Set andEthics andFinancing andFranchise and Concession andGTBMR andGuerrilla Marketing andGuerrilla Marketing Research andInstitute of Entrepreneurs andIntellectual Property andInternet-- the Internet is Eating a Hole in the Global andIntrapreneurs and Intrapreneurship andIRR andLaunch Clients andLeadership andMarketing andMentoring andNegative Cost Value Proposition andNot-For-Profits andPersonal Business for Life, PB4L andPixie Dust andPre-selling, Finding New Clients, Keeping Existing Ones andPricing is an Art andProduct Management andRules? There are no rules in entrepreneurship. andSell andSocial Marketing andSocial Media andSponsorship andSpreadsheet Use andValue Differentiation and 'Pixie Dust' andValue Proposition andWhy Businesses Fail )

Introduction Exploriem.org is launching the Institute of Entrepreneurs (IOE) this year. Why? To bring advanced research, education and mentoring to student entrepreneurs and intrapreneurs from self-capitalized and forward-looking enterprises across Canada and around the world. IOE provides access to research, education and a network of high achievers that you just can’t get anywhere else. The [...]

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Case Study: Digicel’s Decision to Enter Haiti Cell Phone Market

( 25 Steps to Business Success andBootstrap Capital andBootstrap Entrepreneurs-- Case Studies andBusiness Models andCash Conversion Cycle andCollections andDevelopment Economics and Entrepreneurship andDifferentiated Value andEntrepreneur Skill Set andEthics andFranchise and Concession andGTBMR andInvesting andLeverage andLivable Cities and Neo-Urbanism andMarketing andNegative Cost Value Proposition andNot-For-Profits andPolitical Economy andPre-selling, Finding New Clients, Keeping Existing Ones andPricing is an Art andRules? There are no rules in entrepreneurship. andSocial Marketing andUser Experience andValue Differentiation and 'Pixie Dust' andWriting, Research and Experimentation )

(Undergrad Mid Term Exam) I reproduce below a case study we did on Digicel’s decision to enter the cell phone market in Haiti. It was a controversial decision by Digicel CEO Denis O’Brien to go into Haiti, by far the poorest country in the western hemisphere. Digicel already had 11 million customers in 32 other [...]

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Loose Button’s Business Model

( 25 Steps to Business Success andBootstrap Capital andBootstrap Entrepreneurs-- Case Studies andBranding andBuild and Hold andBusiness Models andCreativity and Value andCustomer Service andDifferentiated Value andFinancing andFranchise and Concession andGadgets and Gizmos andGTBMR andGuerrilla Marketing andInternet-- the Internet is Eating a Hole in the Global andLeverage andMarketing andNegative Cost Value Proposition andPersonal Business for Life, PB4L andPixie Dust andPre-selling, Finding New Clients, Keeping Existing Ones andProduct Management andRules? There are no rules in entrepreneurship. andSocial Marketing andSocial Media andSponsorship andUser Experience andValue Differentiation and 'Pixie Dust' andValue Proposition )

[The biz model discussed below was developed by Loose Button Founders Ray Cao and Aditya Shah. What they are building based on it is truly an amazing story. It's a very well thought out model and demonstrates a lot of the principles of GTBMR, Get the Biz Model Right. After review, we added two new [...]

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The Parallels between Product Manager and Entrepreneur

( 25 Steps to Business Success andBusiness Models andCash Conversion Cycle andDifferentiated Value andEntrepreneur Skill Set andFranchise and Concession andGTBMR andLeverage andMarketing andPixie Dust andProduct Management andValue Differentiation and 'Pixie Dust' andValue Proposition )

Guest Post by Alan McNaughton, Associate Director – Internet Product Development – Bell Internet Prof Bruce: I’ve had the opportunity to review your course outline*, support material and entrepreneurial tools that you make available to your students. My initial reaction is that students who register for 6298 will have every opportunity to succeed academically especially [...]

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Prof Bruce’s Startup DNA Checklist

( 25 Steps to Business Success andChecklist andEntrepreneur Skill Set andGTBMR andHuman Resources andInternet-- the Internet is Eating a Hole in the Global andLeverage andPre-selling, Finding New Clients, Keeping Existing Ones andProduct Management andReceivables andRules? There are no rules in entrepreneurship. andSell andSocial Media andValue Differentiation and 'Pixie Dust' andValue Proposition )

“Those mundane and tedious little things that, when done exactly right, with the right kind of attention and intention, form in their aggregate a distinctive essence, an evanescent quality that distinguishes every great business you’ve ever done business with from its more mediocre counterparts whose owners are satisfied to simply get through the day,” Michael [...]

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Entrepreneur Sayings and Quotations

( 25 Steps to Business Success andBranding andBusiness Models andDifferentiated Value andEntrepreneur Skill Set andEthics andFuture Vision and Technology andGoal Setting andGTBMR andHuman Resources andIntellectual Property andInternet-- the Internet is Eating a Hole in the Global andIntrapreneurs and Intrapreneurship andLeadership andLitigation andMarketing andMedia andPersonal Business for Life, PB4L andPixie Dust andPolitical Economy andPricing is an Art andProduct Management andRules? There are no rules in entrepreneurship. andSocial Marketing andThought Experiment andValue Proposition andWhy Businesses Fail andWork/Life Balance andWriting, Research and Experimentation )

Some Quotes from Prof Bruce and Fellow Travelers to Help Entrepreneurs Along their Way (For Quotes 1 to 600, please refer to: http://www.eqjournal.org/?p=1084.) 601. “It is possible to fail in many ways…while to succeed is possible only in one way,” Aristotle. 602. “Nurture your mind with great thoughts; to believe in the heroic makes heroes,” [...]

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GTBMR

( 25 Steps to Business Success andBootstrap Capital andBusiness Models andCash Conversion Cycle andCreativity and Value andDifferentiated Value andFranchise and Concession andGTBMR andIntrapreneurs and Intrapreneurship andNot-For-Profits andPixie Dust andPre-selling, Finding New Clients, Keeping Existing Ones andProduct Management andValue Differentiation and 'Pixie Dust' andValue Proposition andWhy Businesses Fail )

Get.The.Business.Model.Right: so the harder you work, the more money you make! “You can think your way to wealth a lot faster than you can work your way there,” Prof Bruce. Why do People become Entrepreneurs? a. Can’t get other work, b. Hate their boss, c. To work fewer hours, d. To create more interesting work [...]

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Should Everyone on the Planet Have a Personal Business for Life?

( 25 Steps to Business Success andBuild and Hold andBusiness Models andDevelopment Economics and Entrepreneurship andEntrepreneur Skill Set andFranchise and Concession andFuture Vision and Technology andGTBMR andPersonal Business for Life, PB4L andPixie Dust andPolitical Economy andRules? There are no rules in entrepreneurship. andThought Experiment andValue Differentiation and 'Pixie Dust' andValue Proposition andWork/Life Balance )

The Road to Financial Security and Independence Foreword Have you ever wondered whether entrepreneurs are born or whether they can be trained? What are the ten key steps in creating and running a successful start-up? What is a Personal Business for Life and how can you get one? How do you start a business without [...]

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iPhone Yields at least 288% p.a. Return to Apple

( Business Models andCreativity and Value andDifferentiated Value andFranchise and Concession andFuture Vision and Technology andGadgets and Gizmos andGTBMR andInternet-- the Internet is Eating a Hole in the Global andIRR andPixie Dust andProduct Management andProductivity andRules? There are no rules in entrepreneurship. andSpreadsheet Use andValue Proposition )

Advanced Spreadsheet Use—For Product Managers There is probably no invention more helpful to the product manager today than the spreadsheet. It probably deserves to rank up there in importance with what the invention of double entry bookkeeping meant to the accounting profession. Use of spreadsheets does not substitute for human judgment—rather it is an aid [...]

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