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Artist Entrepreneurs Converge on National Gallery of Canada

World Premiere of Short Film by Not-for-Profit, Ottawa-based Studio, prototypeD Media Release OTTAWA – June18, 2012 – Artist entrepreneurs are coming to the National Gallery of Canada to participate in the first Annual Artifex Professional Artist Gala on June 20, 2012. Presented by Fortress Real Capital, the Gala starts at 6:00 p.m. Mayor Jim Watson [...]

Shotgun Show

Prof Bruce on the hotseat with charming, super energetic Carlo Lombard from ShotgunShow.com discussing working with entrepreneurs, intrapreneurs and artpreneurs at Exploriem.org, the release of Book 1 of his new trilogy, Quantum Entity, We Are All ONE, the film based on the Book produced by prototypeD.org and what inspired him to Bring Back the Ottawa [...]

Artifex

Professional Artpreneur Gala We want to take this opportunity to thank all the sponsors of Artifex in advance of this very special event that will take place on June 20th, 2012 at the National Gallery Of Canada. These organizations make it possible to celebrate the essential role that the arts play in building better, more [...]

How did Ross Video Experience 21 Consecutive Years of Growth?

(Portions of this article originally appeared in Ottawa Business Journal, March 30, 2012: http://www.obj.ca/Opinion/Bruce-Firestone-5444.) The sky is falling, the sky is… Many observers of Ottawa’s tech scene seem to think it’s the end of Silicon Valley North but try telling that to David Ross, 90% owner of Ross Video. The other 10% is owned by [...]

How, Why and Whether to Write a Media Release

Understanding the simple arithmetic of how blogs, Twitter, FB, Digg, Reddit and YouTube are cratering mainstream media In case you missed it, I added Exploriem.org’s media release about 2012 Bootstrap Awards winners to this blog. See below. Writing media releases is tricky to do and these days many people are saying that they are less [...]

Old Milwaukee Guerrilla Marketing

How can you outperform a $3.5 million Super Bowl commercial with a $700 to $1,500 North Platte, Nebraska TV buy and a ridiculously badly produced ad? That’s what’s possible in the 21st century via social media. Old Milwaukee aired a 30-second spot on NBC affiliate KNOP-TV 2 in one of the smallest markets in the [...]

70 Ways to Raise Bootstrap Capital

There are certainly hundreds or even thousands of clever techniques entrepreneurs and intrapreneurs are using to raise cheap/free capital, aka bootstrap capital. No list is ever going to be complete. But here is our summary of what people are doing these days to self-capitalize their new products/services/enterprises. If you would like to add to our [...]

Learn from Failure

T.C. Transitus Communications Inc. Case Study Introduction Unfortunately it is often true you can learn more from failure than you can from success. This was true of the Starflyer and it was true of Transitus as well. Just as the Starflyer was a can’t-miss idea of mine from the 1980s, Transitus was a can’t-miss idea [...]

Letter to the Editor

Dear Bloomberg Businessweek Editor: Re. your article in Etc. on the Return of the Winnipeg Jets (July 3rd, 2011) As a 20+ year reader of Businessweek, I enjoyed your recent article on the return of the Winnipeg Jets to the NHL. I liked Neil Janowitz’ part about: “Winnipeg isn’t the first to have loved and [...]

Entrepreneur Sayings and Quotations

Some Quotes from Prof Bruce and Fellow Travelers to Help Entrepreneurs Along their Way (For Quotes 1 to 600, please refer to: http://www.eqjournal.org/?p=1084.) 601. “It is possible to fail in many ways…while to succeed is possible only in one way,” Aristotle. 602. “Nurture your mind with great thoughts; to believe in the heroic makes heroes,” [...]

Twitter Nation

A Primer on Twitter for Beginners Putting a Value on Your Twitter Account (With edits to March 31, 2012) In 1953, Arthur C. Clark predicted (in his novel Childhood’s End) that by the turn of the 20th Century, long distance would cease to exist. The Browser, Email, IM, My Space, Skype and others (Facebook, Twitter, [...]

Social Nation

A Review of Social Nation by Barry Libert, John Wiley & Sons, NJ, 2010 [A Primer on Twitter: see Postscript below.] I recently read a promotional copy of Social Nation, a new book by Barry Libert. Libert makes a living at this—his Mzinga.com provides cloud-based, social networking software solutions for enterprises. The book is basically [...]