Comments on: Props to KFC—Great Guerrilla Marketing http://www.eqjournal.org/?p=17 The blog for bootstrap entrepreneurs (and intrapreneurs) who start with 'nothing'. Tue, 31 Jan 2012 12:27:09 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: SLevi http://www.eqjournal.org/?p=17&cpage=1#comment-73 SLevi Sun, 13 Aug 2006 08:52:26 +0000 http://www.eqjournalblog.com/?p=17#comment-73 That’s a great story on Guerrilla Marketing, but how did they get the word out that playing it back in slow-motion would give a message? (or was it obvious from the commercial?). On the topic of Guerrilla Marketing, I was looking at the new show coming out in the fall that consists purely of entrepreneurs pitching their ideas to VCs; the exposure for the entrepreneurs (pitching their ideas on national TV) must be a great opportunity (even if the VCs don’t invest!), but I’m reading the updates on the show as they’re taping it (http://www.insidethedragonsden.com/) and I was just wondering if you might have any ideas of what these entrepreneurs could do to further take advantage of this huge exposure opportunity? That’s a great story on Guerrilla Marketing, but how did they get the word out that playing it back in slow-motion would give a message? (or was it obvious from the commercial?).

On the topic of Guerrilla Marketing, I was looking at the new show coming out in the fall that consists purely of entrepreneurs pitching their ideas to VCs; the exposure for the entrepreneurs (pitching their ideas on national TV) must be a great opportunity (even if the VCs don’t invest!), but I’m reading the updates on the show as they’re taping it (http://www.insidethedragonsden.com/) and I was just wondering if you might have any ideas of what these entrepreneurs could do to further take advantage of this huge exposure opportunity?

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