EQ Journal

Writing a CV is not as easy as you might think. As the saying goes, the shorter the resumé, the more important the person.

It’s all part of building your personal brand which is incredibly important to entrepreneurs, intrapreneurs and artpreneurs. Marketing (i.e., writing/creating your CV) creates a personal brand (for you) which creates trust (in you) which creates an opportunity to sell (yourself, your ideas, products, services, art, time, what have you) in a separate sales process because people like to buy from people they like and trust which is what marketing and branding does, right?

It is quite sufficient if you are POTUS, say, to just have the seal of the President of the United States of America with your full name underneath. That’s it, that’s all. For everyone else, a bit more is needed.

Recently, Murray McGregor (@MurrayMcGregor), editor of my new novel, Quantum Entity, We Are All One (Book 1 of a trilogy coming out in June 2012), challenged me and the world to reduce their CVs to 140 characters, the size of one tweet.

I took up the challenge. Here is mine:

@ProfBruce: entrepreneur/Sens founder/Exploriem.org ed/real estate guru & broker/novelist/peerless husband/5kids+1grandson/EQJournal.org.

See if you can do better!

@ProfBruce

ps. I also created a one page CV ‘About the Author’ for the book. It’s quite sparse but seems to cover enough bases. You can use it as a sample for your own resumé writing. Here it is:

Bruce M. Firestone, B. Eng. (Civil), M.Eng-Sci., PhD.

Bruce M. Firestone is best known as a professor, entrepreneur and founder of NHL hockey team, the Ottawa Senators and their home Scotiabank Place.

In May of 2006, Dr. Firestone joined the University of Ottawa’s Telfer School of Management at as its first Entrepreneur-in-Residence. He has previously taught or studied at McGill University (Bachelor of Civil Engineering), Laval University, Harvard University, University of Western Ontario, University of New South Wales (Master of Engineering-Science, Traffic and Transportation), Australian National University (PhD in Urban Economics) and Carleton University.

Firestone is Executive Director of Exploriem.org, a Canadian registered Not-For-Profit corporation focused on educating and mentoring entrepreneurs, intrapreneurs and artpreneurs in Canada and around the world.

Firestone has launched or helped launch more than 168 startups in fields including tech, real estate, design, art and services. He advises clients on business modeling, self-financing, smart marketing, differentiated value, harnessing the Internet, urban design and real estate development as well as issues related to entrepreneurial companies and organizations including not-for-profits and charities.

Prof Bruce has been an operations research engineer, real estate developer, hockey executive, professor of architecture, engineering, business and entrepreneurship, real estate and mortgage broker, writer and now novelist. He is a peerless husband and father of five great kids and one fine grandson.

You can follow him @ProfBruce and read his blog at www.EQJournal.org.

pps. I wrote a bit more on the subject of CV writing. It is at: http://www.eqjournal.org/?p=3411.